Paul & Joe Lipstick Relaunch
For those of you who don’t know me, I work as a marketer for a makeup company and one of the brands I work on is called Paul & Joe. This past month, the brand relaunched its lipsticks and I thought I’ll share with you why I am in love with them. To celebrate the relaunch, we also held our first ever blogger event which I will share pictures from later on later in the post! But first, lets talk about the lipsticks themselves!
At Paul & Joe, we are all about customization and being able to create your own lipstick. What makes the brand unique is that the refill and the case are sold separately so you can “dress” your lipstick however you like and it’s actually quite fun! Below are some of the new cases that Paul & Joe released recently:
The lipsticks come in 24 gorgeous new shades – 3 in “clear” which have a sheer glossy finish, 14 in “natural” for effortless, everyday wear, and 8 in “full coverage” which are the most pigmented in the collection and my personal favorite, because lets be real, what girl doesn’t like beautiful bold lips ;)?
Now, before I go on to my favorite shade from the collection, I have to share a little story: I once had a makeup artist tell me I should look for a plum color in lipsticks. I said “Plum?? Like purple??” in disbelief.
I have tried everything from bright, bold red to a deeper, more dark reds and something about them always looked a little “off”. I was particularly sad about not being able to pull off the bold red lip look, since it’s symbolic of old Hollywood glamour (hey, a girl can dream) but it clearly seemed to be a little bit of a mismatch for me so I had to give it up.
But I would have never thought to even try a lip color in purple, so when the makeup artist put on that vibrant plum shade on my lips I was shocked at how good it actually looked. She explained to me that purple is on the opposite spectrum of yellow on the color wheel so the plum shade provides a great contrast to my skin tone. While I would’ve honestly thought this would clash with my skin, color theory aside, it looked great. I knew then that this was my shade of lip color!
So ever since then, I’ve been looking for the perfect plum shade and needless to say I was over the moon when Paul & Joe came out in a lipstick with a bright, purple tone. The shade below is Rose Chinoise (302) in Full Coverage:
In addition to the beautiful shades, the lipsticks have a very moisturizing and long-lasting finish that really keep my lips hydrated without remotely drying them out. This is coming from a girl that has lips as dry as the Sahara dessert so I mean it when I say these are great for anyone who has ever struggled with lip colors drying out their lips- these lipsticks keep my lips moisturized!
Aside from the lip colors, we also have two specialized lip products – a pearl lipstick that adds glitter over the lipstick and a treatment lipstick to seal your lips with moisture. The best part about them is that they come in the shape of a cat!
To get the word out about our new lipsticks, we invited some influencers as well as online editors to learn about the relaunch. While I was nervous about how the event would turn out, it went really well and we received positive feedback from all the attendees.
The event was held at Pucker Makeup Studio in Soho.
Paul & Joe Beauté event! Dia de conferir as novidades da Paul & Joe, marca francesa baseada no Japão. Tudo é tão fofo, mas tão fofo, que nem dá coragem de usar! Amei a textura da Gel Foundation, parece um cushion. E o lip balm em formato de gatinho, como não amar? Aqui em Nova York da para encontrar alguns produtos na Ume Cosme (318 E 9th St) e, claro, no site da marca www.paulandjoe.com . 🇺🇸Paul & Joe Beauté event! Checking out the new products from Paul & Joe, French brand based in Japan. Everything is so cute! I loved the Gel Foundation texture. And what to say about the cat lip balm? Here in New York you can find the products at Ume Cosme – and also online www.paulandjoe.com #paulandjoebeaute #makeup #instabeauty #newyorkcity #instabeauty #shopping #instamakeup #beauty
For more information on our releases, be sure to follow Paul & Joe on Instagram!